CoCo Cola

during the seventh round of the Asian qualifiers for the 2018 World Cup in Russia, my team and I created a reactive post for the Saudi national team's sponsor, Coca-Cola. The post showcased a soundbite of the Saudi national team celebrating in the locker room. I first experimented with the CoCo Cola cans that had the players visuals on them, then drew inspiration from the LED boards that displayed ads on the football field and incorporated the lyrics of the chant the Saudi team was singing.